PARIS ST GERMAIN
PSG wanted to up their status further and become what the NY Knicks are to New York. They wanted the stadium and football experience to be apart of tourism. This whole site redesign (2 routes shown) and experience of virtual reality shopping through a “day in the life” video adds to that experience, not only for fans able to visit the city, but also for those abroad. The idea was also to partner with Uber and have the “day in the life” video be sort of an interactive map where you can spend a day as your favourite footballer would.