THE SEVEN SINS
The Seven Delightful Sins. O’Mara’s brings you a new decadent way of baking. Bringing love, satisfaction, passion, inspiration, indulgence, desire and basking back into baking. I created this campaign to be emotive using strong colours, bold word choice and typography. Taking the original Seven Deadly Sins and giving them that delightful edge that says it’s okay to indulge in your guilty pleasures. The first visual sets the theme and tone as a key visual for the campaign. A photoshoot would serve to create similar emotive imagery across, and further strengthen, the campaign.